Research and Planning: Level 3 15/20
Proficient work on scripting and storyboarding
Time management is good
Proficient organisation of actors, locations, costumes and props
Proficient research into similar products and a potential target audience.
To progress to level 4, make sure you have explained how your research impacted your decisions (for example in your audience profile posts, explain how you intend to address the potential target audience in your opening 2 minutes)
Production: Level 2 32/60
There is a basic level of skill in the following:
Using sound with images and editing appropriately for the task set.
Shooting material appropriate to the target audience and task set, including controlled use of the camera and attention to mise-en-scene.
Using editing so that meaning is apparent to the viewer.
To improve, consider using a variety of shot types and use titles according to institutional conventions.
